Ms. Lifshitz specializes in diverse aspects of health care communication. Her expertise includes health care education, writing, and web site development. As Journal Administrator, she is primarily focused on the operational aspects and production of the medical journal Growth, Genetics & Hormones (www.GGHjournal.com) which is produced at GGH offices at Sansum Diabetes Research Institute. Additionally, she has written articles, clinical manuals, newsletters, and patient teaching books on health care. Ms. Lifshitz has a keen interest in increased efficiency, productivity, and utilization of health care resources via appropriate use of communication tools, and the positive impact of social marketing as an educational tool to improve the health of individuals and populations. This has been accomplished through the writing of high-level educational content for the lay public and physicians.
Ms. Lifshitz graduated with a B.S. from Emory University at the Nell Hodgson Woodruff School of Nursing and earned her Master of Science in Health Care Management and Policy from New York University at the Wagner School of Public Administration. She was in the small group of participants, and one of the very few non-physicians, in the Advanced Management Program of Clinicians at NYU. For her Master’s thesis she documented the benefits and improved utilization, cost, and efficiency of care under a national health insurance system (Canada), as contrasted with a comparable population under private for profit or not for profit insurance (United States). She is a member of numerous professional organizations and has received nursing awards of merit. Ms. Lifshitz serves on the boards of several nonprofit and for-profit health care organizations.